Hi! My name’s Vivian Chen and Ineffable is how I express myself. I live a component lifestyle with my clashing love for fashion and technology. Currently pursuing an Advertisement Communications degree in New York, I like to hop back to the nest in Silicon Valley during long school breaks.

When not busy with school I spend my time doing photo shoots for Ineffable or writing fashion news for publications such as The Source, Jones Magazine, Examiner and a few others. I also love covering events around the city so there’s a high probability of you bumping into me at a fashion show or a movie screening.

My love for fashion makes me a shopaholic by default. Being a student limits my shopping budget, but I don’t let that get to me! I love challenges and I don’t believe in the saying “you get what you pay for” because that simply is not true. My forte lies in bargain hunting where I find the best deals for the best items, I call it smart style. Ineffable is a peek into my closet and some of my shopping habits as well as my lookbook.